Scales

Luxury Brand Heritage and Genuineness

A psychometric review of the Luxury Brand Heritage and Genuineness Scale developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Fidelity to Founding Values

The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand as Personal Identity Symbol

Explore the Brand as Personal Identity Symbol scale: comprehensive psychometrics, theoretical foundations, reliability, factor structure,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Trustworthiness and Promise-Keeping

A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Hypocrisy

Comprehensive academic overview of the Brand Hypocrisy Scale (Guèvremont, 2019), evaluating its psychometric properties, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Integrity) (BRAUI)

A comprehensive psychometric review of the Brand Authenticity (Integrity) subscale (BRAUI) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Continuity) (BRAUC)

A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (BRAU)

A comprehensive academic guide to the Brand Authenticity (BRAU) scale, exploring its psychometric structure, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Expected Apparel Quality Scale (QJN)

A comprehensive psychometric guide to the Expected Apparel Quality Scale (QJN) developed by George E....

September 12, 2026 • Dr. Mohammed Looti