Scales
Charity Likeability
The Charity Likeability scale is a psychometric instrument adapted by Arango, Singaraju, and Niininen (2023)...
# Brand Attitude
13 results
Scales
Attitude Toward Brands in a Product Class (ATBPC)
A comprehensive psychometric overview of the Attitude Toward Brands in a Product Class (ATBPC) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Fashionable) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand (Fashionable) (ATTB) scale by Kwon...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Comparative Ad Negativity Valence (CANV)
The Comparative Ad Negativity Valence (CANV) scale is a 5-item psychometric measure developed by Shailendra...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Social-Adjustive Function (PSAF)
The Product Social-Adjustive Function (PSAF) scale is a 6-item psychometric measure created by Grewal, Mehta,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand and Category Attitude
The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand and Product Category Attitude (BPCA)
A comprehensive psychometric guide to the Brand and Product Category Attitude (BPCA) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Nostalgia-Evoked Ad Response (NEAR)
An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Emotional Brand Attachment Scale
A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...
September 6, 2026
•
Dr. Mohammed Looti