Scales
Store Price Image Scale (SPIS)
A comprehensive academic guide to the Store Price Image Scale (SPIS), developed by Stephan Zielke....
# Behavioral Pricing
15 results
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
September 6, 2026
•
Dr. Mohammed Looti