Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
# Behavioral Economics
61 results
Theories
Matching Law – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...
September 7, 2026
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Dr. Mohammed Looti
Theories
Hyperbolic Discounting (Picoeconomics) – George Ainslie
A comprehensive academic analysis of George Ainslie's picoeconomics, detailing hyperbolic discounting, dynamic inconsistency, and internal...
September 7, 2026
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Dr. Mohammed Looti
Theories
Hot-Cold Empathy Gap – George Loewenstein
A comprehensive academic analysis of George Loewenstein's hot-cold empathy gap, detailing visceral states, cognitive biases,...
September 7, 2026
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Dr. Mohammed Looti
Experiments
The Identifiable Victim Effect Experiment – Thomas Schelling
A comprehensive academic analysis of Thomas Schelling's identifiable victim effect, examining empirical experiments, psychological mechanisms,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Lost Wallet Experiment (Civic Honesty) – Christian Zünd and Alain Cohn
A comprehensive academic analysis of the global civic honesty experiment by Alain Cohn, Christian Zünd,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Greedy Banker Experiment (Priming) – John Bargh
A comprehensive academic analysis of John Bargh's priming theories and the greedy banker experiment, examining...
September 6, 2026
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Dr. Mohammed Looti
Scales
Consumers’ Need for Price Fairness Scale (NPFS)
An in-depth psychometric review of the Consumers' Need for Price Fairness Scale (NPFS), examining its...
September 6, 2026
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Dr. Mohammed Looti
Scales
Anticipated Regret Scale (ARS)
A psychometric review of the Anticipated Regret Scale (ARS), evaluating Action Regret and Inaction Regret...
September 6, 2026
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Dr. Mohammed Looti
Theories
Bounded Rationality Model – Herbert A. Simon
A comprehensive academic analysis of Herbert A. Simon's Bounded Rationality Model, exploring cognitive constraints, satisficing,...
September 5, 2026
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Dr. Mohammed Looti
Theories
Availability Heuristic – Amos Tversky & Daniel Kahneman
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's availability heuristic, its cognitive mechanisms,...
September 5, 2026
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Dr. Mohammed Looti
Theories
Anchoring-and-Adjustment Heuristic – Amos Tversky & Daniel Kahneman
A comprehensive academic examination of Tversky and Kahneman's anchoring-and-adjustment heuristic, exploring cognitive mechanisms, empirical evidence,...
September 5, 2026
•
Dr. Mohammed Looti