Experiments
The Matrix Experiments (Truth About Dishonesty) – Dan Ariely The Rationalization
An academic analysis of Dan Ariely's Matrix Experiments, examining the Fudge Factor theory, rationalization mechanics,...
# Behavioral Economics
61 results
Experiments
Brown The Ikea Effect Experiment – Michael Norton, Daniel Mochon, and Dan Ariely
A comprehensive academic analysis of Norton, Mochon, and Ariely's landmark study on consumer labor, valuation,...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
What You Want Experiment – Ayelet Gneezy, Uri Gneezy, Leif Nelson, and Amber
An in-depth academic examination of the Pay-What-You-Want pricing experiments conducted by Ayelet Gneezy, Uri Gneezy,...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Thomas Gilovich, Robert Vallone, and Amos Tversky The Gambler’s Fallacy
A comprehensive academic analysis of Gilovich, Vallone, and Tversky's seminal research on subjective probability, random...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Forsythe, Joel Horowitz, N.E. Savin, and Martin Sefton The Trust Game Experiment
A comprehensive academic analysis of the groundbreaking bargaining and fairness experiments by Robert Forsythe, Joel...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Daniel Kahneman The Endowment Effect Experiment (The Mug Study) – Daniel
A comprehensive academic analysis of Daniel Kahneman's seminal 1990 mug study, examining the endowment effect,...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Kahneman The Availability Heuristic Experiments – Amos Tversky and Daniel
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's seminal experiments on the availability...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Steven Anderson The Ultimatum Game Cognitive Studies – Werner Güth The Moral
An academic analysis of Werner Güth's Ultimatum Game, moral economics, and Steven Anderson's cognitive neuropsychology...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Nudge Theory (Choice Architecture) – Richard Thaler & Cass Sunstein
A comprehensive academic analysis of Nudge Theory and Choice Architecture by Richard Thaler and Cass...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Spendthrift–Tightwad Scale
A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...
September 11, 2026
•
Dr. Mohammed Looti