Scales
Judgment Certainty (JC)
The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...
# Behavioral Economics
61 results
Experiments
The Motivation Crowding Theory Experiments – Bruno Frey
A comprehensive academic analysis of Bruno Frey's motivation crowding theory, examining empirical experiments, crowding-out effects,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Shopping Process Control (SHPCTL)
A comprehensive academic analysis of the Shopping Process Control (SHPCTL) scale developed by Chandran and...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Matching Law Experiment (Concurrent Schedules) – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's matching law experiment, concurrent schedules of reinforcement, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Personal Economic Optimism (PEO)
The Personal Economic Optimism (PEO) scale measures forward-looking beliefs regarding personal financial trajectories, income growth,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Discount Magnitude (PDM)
A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Sales Offer Evaluation (SOE)
The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Linda Babcock, George Loewenstein, and Richard Thaler: The Gift Exchange Game
An in-depth academic analysis of the Gift Exchange Game through the behavioral economics lens of...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Above The Money Illusion Experiment – Eldar Shafir, Peter Diamond, and Amos
A comprehensive academic analysis of the seminal 1997 Money Illusion experiment by Eldar Shafir, Peter...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Experiment (Ostrich Effect) – Dan Galai and Orly Sade The Scarcity Mindset
An academic examination of Galai and Sade's Ostrich Effect experiment, analyzing selective information avoidance and...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
The Identifiable Victim Effect Experiment – Deborah Small and George Loewenstein
A comprehensive academic analysis of the Identifiable Victim Effect experiments by Deborah Small and George...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Personal Resource Scarcity Scale (PRSC)
The Perceived Personal Resource Scarcity Scale (PRSC) is a 4-item psychometric measure developed by Caroline...
September 12, 2026
•
Dr. Mohammed Looti