Scales

Memory Vividness of the Encounter

Comprehensive academic guide and psychometric analysis of the Memory Vividness of the Encounter scale, an...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Nostalgia (BRNO)

The Brand Nostalgia (BRNO) scale is an empirical psychometric instrument designed to measure brand-level nostalgia,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Batcho Nostalgia Inventory

A comprehensive psychometric guide to the Batcho Nostalgia Inventory (BNI), evaluating its theoretical foundation, factor...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nostalgia-Evoked Ad Response (NEAR)

An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Reminiscing Enjoyment (RE)

The Reminiscing Enjoyment (RE) subscale of the Savoring Beliefs Inventory (Bryant, 2003) is an 8-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Nostalgic Memory (AENM)

The Ad-Evoked Nostalgic Memory (AENM) scale measures the degree to which an advertisement triggers positive,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Place Nostalgia Scale

Comprehensive academic guide to the Place Nostalgia Scale (PLNOST) developed by Brocato, Baker, and Voorhees...

September 12, 2026 • Dr. Mohammed Looti