Scales
Iconicity with History
An in-depth academic review of the Iconicity with History (ICONHIS) scale developed by Kent Grayson...
# authenticity
30 results
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
September 16, 2026
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Dr. Mohammed Looti
Scales
Indexical Authenticity Evidence (IAE)
Comprehensive academic guide and psychometric review of the Indexical Authenticity Evidence (IAE) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Object Essence Perception (OEP)
A comprehensive academic analysis of the Object Essence Perception (OEP) scale developed by Smith, Newman,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Perceived Brand Essence Scale (PBES)
A comprehensive psychometric guide to the Perceived Brand Essence Scale (PBES) developed by Newman and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Authenticity Scale (AS)
The Authenticity Scale (AS; Wood et al., 2008) is a 12-item psychometric instrument measuring human...
September 7, 2026
•
Dr. Mohammed Looti