Scales

Activist Brand Perception Scale (ABP)

The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

True Authenticity Seeking

True Authenticity Seeking is a psychometric scale developed by Bartsch, Zeugner-Roth, and Katsikeas (2022) measuring...

September 24, 2026 • Dr. Mohammed Looti
Scales

Personal Authenticity Seeking

An exhaustive psychometric and theoretical examination of the Personal Authenticity Seeking (PAS) dimension of the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Post Authenticity

A psychometric review of the Social Media Post Authenticity Scale (Valsesia & Diehl, 2022), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Personal Sincerity

A psychometric overview of the Perceived Personal Sincerity scale developed by Jacqueline R. Rifkin, Katherine...

September 24, 2026 • Dr. Mohammed Looti
Scales

Influencer Genuineness Perception

Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Alienation from Authentic Self

A comprehensive academic guide and psychometric analysis of the Self-Alienation from Authentic Self scale, examining...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Poster Impression

Comprehensive academic guide to the Social Media Poster Impression scale developed by Francesca Valsesia and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Makeup Usage Motivation (Creation)

A comprehensive psychometric guide to the Makeup Usage Motivation (Creation) Scale (Smith, vanDellen, & Ton,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Makeup Usage Motivation (Concealment)

A comprehensive academic analysis of the Makeup Usage Motivation (Concealment) scale by Smith, vanDellen, and...

September 23, 2026 • Dr. Mohammed Looti