Scales

Consumption Imagery

The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Comprehensiveness of the Information

A psychometric evaluation and scale overview of the Comprehensiveness of the Information measure developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Efficacy of the App

Comprehensive academic psychometric review of the Social Efficacy of the App scale (Hilken et al.,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Local Presence in AR Scale (LP-AR)

The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...

September 18, 2026 • Dr. Mohammed Looti
Scales

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti
Scales

AR Shopping App Usefulness (ARSAU)

A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...

September 12, 2026 • Dr. Mohammed Looti