Scales

Perceived Ad Motivational Orientation

A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Locus of Control Scale

A comprehensive psychometric guide to the Parental Locus of Control Scale (PLOC; Campis, Lyman, &...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Tolerance Scale (PTS)

Comprehensive academic guide to the Parental Tolerance Scale (PTS), measuring parental attitudes, attribution, and tolerance...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Post Authenticity

A psychometric review of the Social Media Post Authenticity Scale (Valsesia & Diehl, 2022), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Personal Sincerity

A psychometric overview of the Perceived Personal Sincerity scale developed by Jacqueline R. Rifkin, Katherine...

September 24, 2026 • Dr. Mohammed Looti
Scales

Influencer Genuineness Perception

Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...

September 24, 2026 • Dr. Mohammed Looti
Scales

Author’s Genuine Brand Liking

Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Care for Company Property

Comprehensive academic profile of the Salesperson Care for Company Property scale developed by Burchett, Murtha,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Sympathy of the Business

A comprehensive psychometric review of the Sympathy of the Business scale (Xu, Bolton, & Winterich,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Service Quality (Expected Outcome)

A comprehensive psychometric guide to the Service Quality (Expected Outcome) scale developed by Leung, Kim,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Review Fairness

An in-depth academic review of the Review Fairness scale developed by Allard, Dunn, and White...

September 23, 2026 • Dr. Mohammed Looti