Scales
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...
# Attitude Toward the Ad
36 results
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Comprehension) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Comprehension) (ATTA) scale, detailing its...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Evaluation (Credibility and Appeal) (AECA)
A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Negative Ad Affect (Dutch) (NAAD)
Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
September 5, 2026
•
Dr. Mohammed Looti