Scales
Ad Typicality Judgments and Creative Television Ad Processing–Model Questionnaire
The Ad Typicality Judgments and Creative Television Ad Processing–Model Questionnaire (Peterson & Malhotra, 2023) is...
# Attitude Toward the Ad
36 results
Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Warmth) (ATADW)
Comprehensive academic profile and psychometric review of the Attitude Toward the Ad (Warmth) (ATADW) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Prevention Focus) (ATADPREV)
Comprehensive academic overview of the Attitude Toward the Ad (Prevention Focus) (ATADPREV) scale by Laurie...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Violence) (ATAV)
A comprehensive psychometric guide to the Attitude Toward the Ad (Violence) (ATAV) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Usefulness)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Informativeness) (ATAI)
The Attitude Toward the Ad (Informativeness) (ATAI) is a validated 3-item semantic differential scale developed...
September 18, 2026
•
Dr. Mohammed Looti