Scales
Attitude Toward the Ad (General Nostalgia) (ATAG)
A comprehensive academic psychometric profile of the Attitude Toward the Ad (General Nostalgia) (ATAG) scale...
# Attitude Toward the Ad
36 results
Scales
Attitude Toward the Ad (Focused Nostalgia) (ATAFN)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Focused Nostalgia) (ATAFN) scale, examining...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Affective) (ATAA2)
Comprehensive academic profile and psychometric analysis of the Attitude Toward the Ad (Affective) (ATAA2) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Memorable) (ATTA)
The Attitude Toward the Ad (Memorable) (ATTA) scale is a 3-item Likert measurement tool designed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti