Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
# Attitude Change
7 results
Scales
Heterosexual Questionnaire
A psychometric and socio-psychological overview of Martin Rochlin's Heterosexual Questionnaire, examining its theoretical architecture, construct...
September 26, 2026
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Dr. Mohammed Looti
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Bennington College Study (Political Socialization) – Theodore Newcomb
A comprehensive academic examination of Theodore Newcomb's seminal Bennington College Study on political socialization, reference...
September 16, 2026
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Dr. Mohammed Looti
Scales
Psychological Discomfort (PSDIS)
The Psychological Discomfort (PSDIS) scale, developed by Elliot and Devine (1994), is a concise psychometric...
September 16, 2026
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Dr. Mohammed Looti
Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...
September 12, 2026
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Dr. Mohammed Looti
Experiments
The Cognitive Dissonance Experiment (One Dollar and Twenty Dollars) – Leon Festinger and James Carlsmith
A comprehensive academic analysis of Leon Festinger and James Carlsmith's 1959 study on induced compliance,...
September 4, 2026
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Dr. Mohammed Looti