Scales

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward AI-Generated Ads

The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Device Artificiality

A psychometric review of the Perceived Device Artificiality scale (Guha et al., 2023), evaluating how...

September 24, 2026 • Dr. Mohammed Looti
Scales

Humanlikeness of the Object

Comprehensive academic overview of the Humanlikeness of the Object scale (Garvey, Kim, & Duhachek, 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of AI Assistants

A comprehensive academic guide and psychometric analysis of the Anthropomorphism of AI Assistants Scale (Uysal...

September 24, 2026 • Dr. Mohammed Looti