Experiments The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,... September 17, 2026 • Dr. Mohammed Looti
Scales Perceived Slogan Relevance Scale (PSLR) Comprehensive psychometric overview of the Perceived Slogan Relevance Scale (PSLR) developed by Luca Cian, Aradhna... September 12, 2026 • Dr. Mohammed Looti