Scales
Ad-Evoked Arousal
A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...
# affective response
7 results
Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to the Ad (Anxiety) (ARTT)
A comprehensive psychometric guide to the Affective Response to the Ad (Anxiety) scale (ARTT) developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Response (Positive) (AR)
A comprehensive academic overview and psychometric guide to the Affective Response (Positive) (AR) scale, examining...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Negative Affective Response (NAR)
The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Feelings Toward Ads Scale
An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Physical Activity Enjoyment Scale
A comprehensive academic psychometric profile of the Physical Activity Enjoyment Scale (PACES), examining its theoretical...
September 6, 2026
•
Dr. Mohammed Looti