Scales

Warning Prominence in Print Ads (WPIP)

A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Advertiser (ATTA)

A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Ad Credibility (General) (ADCREDG)

The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Stimulating Affective Appeal (ASAA)

The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Message Relevance (PAMR)

A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Scarcity Expectation (PSE)

A comprehensive academic psychometric profile of the Product Scarcity Expectation (PSE) scale developed by Mukherjee...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Personalization Scale (PAPS)

The Perceived Ad Personalization Scale (PAPS) is a validated 3-item psychometric measure designed to evaluate...

September 12, 2026 • Dr. Mohammed Looti