Scales

Ad-Induced Fear Response (AIFR)

A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Persuasion Susceptibility (APS)

A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...

September 12, 2026 • Dr. Mohammed Looti
Scales

Slogan Attitude (SlogAtt)

A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Nostalgic Memory (AENM)

The Ad-Evoked Nostalgic Memory (AENM) scale measures the degree to which an advertisement triggers positive,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Emotional Response to Advertising (ERA)

A comprehensive academic psychometric profile of the Emotional Response to Advertising (ERA) scale, examining its...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Scale (AIS)

The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Attention Scale

The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...

September 12, 2026 • Dr. Mohammed Looti
Scales

Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti
Scales

Viewer Response Profile (VRP)

A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...

September 11, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad Scale (Aad)

The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...

September 5, 2026 • Dr. Mohammed Looti