Scales
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
# Advertising Research
48 results
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Arousal (ARO)
A comprehensive academic analysis of the Arousal (ARO) Scale developed by Tine Faseur and Maggie...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Character Social Conformity (ACSC)
The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...
September 12, 2026
•
Dr. Mohammed Looti