Scales

Ad Mental Simulation (Outcome) (AMSO)

Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Sponsorship (ATSS2)

A comprehensive academic analysis of the Attitude Toward the Sponsorship (ATSS2) scale developed by Erik...

September 18, 2026 • Dr. Mohammed Looti
Scales

Independence (Self-Concept) (INDEP)

A comprehensive academic guide to the Independence (Self-Concept) (INDEP) scale by Choi & Miracle (2004),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Absorption Disposition

Comprehensive psychometric evaluation of the Absorption Disposition scale, a 7-item trait measure adapted from Tellegen's...

September 18, 2026 • Dr. Mohammed Looti
Scales

Transportation

A comprehensive psychometric analysis of the Transportation (TRA) Scale adapted by Chingching Chang, measuring narrative...

September 17, 2026 • Dr. Mohammed Looti
Scales

Sophistication (SOP)

The Sophistication (SOP) scale is a three-item semantic differential measure developed by Aradhna Krishna and...

September 17, 2026 • Dr. Mohammed Looti