Theorists
Harry Hollingworth – 1880 1956
A comprehensive academic analysis of Harry Hollingworth (1880–1956), pioneer of applied psychology, the 1911 Coca-Cola...
# advertising psychology
12 results
Dictionary
Advertising Psychology: The Science of Persuasion
Explore advertising psychology: the behavioral science examining how promotional messages, cognitive heuristics, and emotional appeals...
October 6, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Motivational Orientation
A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Arousal
A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Consumer Disgust Index (CDI)
The Consumer Disgust Index (CDI) is a validated 2-item psychometric instrument measuring the intensity of...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (AMI)
Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Self-Focused) (AMI)
The Ad Message Involvement (Self-Focused) (AMI) scale is a 4-item psychometric instrument developed by Jing...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Informativeness (ADINF)
Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
September 5, 2026
•
Dr. Mohammed Looti