Scales
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
# Advertising Effectiveness
28 results
Scales
Nostalgia-Evoked Ad Response (NEAR)
An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...
September 16, 2026
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Dr. Mohammed Looti
Scales
Purchase Intention Semantic Differentials (PISD)
Comprehensive academic psychometric review of the Purchase Intention Semantic Differentials (PISD) developed by Sierra, Hyman,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Persuasiveness (APers)
The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...
September 12, 2026
•
Dr. Mohammed Looti