Scales
Dark Narrative Transportation Scale
Comprehensive academic overview of the Dark Narrative Transportation Scale (DNTS), developed by Campbell, Sands, and...
# Advertising Effectiveness
28 results
Scales
Video Program Enjoyment
A psychometric review of the Video Program Enjoyment scale (Corkindale, Neale, & Bellman, 2023), assessing...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Customization
A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Imagery Vividness
A comprehensive academic guide to the Imagery Vividness scale, examining its theoretical foundation, psychometric validity,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Intentions Toward the Ad Product (BIAP)
Comprehensive academic overview of the Behavioral Intentions Toward the Ad Product (BIAP) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Warmth) (ATADW)
Comprehensive academic profile and psychometric review of the Attitude Toward the Ad (Warmth) (ATADW) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Motivated Travel Interest
The Ad Motivated Travel Interest (AMTI) scale is a 5-item psychometric instrument designed to measure...
September 23, 2026
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Dr. Mohammed Looti
Scales
Involvement in the Purchase Decision (IITP)
A comprehensive psychometric review of the Involvement in the Purchase Decision (IITP) scale, measuring consumer...
September 17, 2026
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Dr. Mohammed Looti
Scales
Interest in the Advertised Brand (IITA)
The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Endorser/Brand Fit (EBF)
A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...
September 17, 2026
•
Dr. Mohammed Looti