Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
# advertising creativity
9 results
Scales
Persuasiveness of the Ad (POTA)
A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Promotion Creativity (SPC)
A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Personal Relevance (APR)
Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Relevance Scale (ARS)
A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Divergence Scale (ADS)
A comprehensive academic guide to the Ad Divergence Scale (ADS), measuring consumer perceptions of advertising...
September 12, 2026
•
Dr. Mohammed Looti