Scales
Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R)
A comprehensive psychometric guide to the Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R) scale by...
# Advertising Attitudes
5 results
Scales
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Advertisement Self-Referencing (ASR)
The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
September 12, 2026
•
Dr. Mohammed Looti