Scales Negative Affective Response to the Ad An in-depth academic review of the Negative Affective Response to the Ad scale, examining its... September 24, 2026 • Dr. Mohammed Looti
Scales Ad Evaluation (Credibility and Appeal) (AECA) A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De... September 16, 2026 • Dr. Mohammed Looti