Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
# Ad Believability
3 results
Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
September 16, 2026
•
Dr. Mohammed Looti