Scales

Memorable Tourism Experience Scale (MTE)

An academic guide to the Memorable Tourism Experience Scale (MTE), examining its 7 dimensions, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Motivated Travel Interest

The Ad Motivated Travel Interest (AMTI) scale is a 5-item psychometric instrument designed to measure...

September 23, 2026 • Dr. Mohammed Looti
Scales

Voluntourism Motivation Scale

The Voluntourism Motivation Scale (VMS), developed by Lo and Lee (2011), is a validated 20-item...

September 6, 2026 • Dr. Mohammed Looti
Scales

Destination Authenticity Scale (DAS-A)

A comprehensive academic psychometrics review of the Destination Authenticity Scale (DAS-A), analyzing its theoretical grounding...

September 6, 2026 • Dr. Mohammed Looti
Scales

Memorable Tourist Experience Scale (MTES)

A comprehensive psychometric guide to the Memorable Tourist Experience Scale (MTES) developed by Jong-Hee Kim....

September 6, 2026 • Dr. Mohammed Looti