Scales

Continued Use of the Device

An in-depth academic examination of the Continued Use of the Device scale, measuring consumer expectations...

September 24, 2026 • Dr. Mohammed Looti
Scales

Usefulness (General) (USE)

An in-depth academic examination of the Usefulness (General) (USE) scale developed by Mirella Kleijnen, Ko...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Service Technology Interactivity (SSTI)

The Self-Service Technology Interactivity (SSTI) scale is a 7-item psychometric instrument measuring consumer perceptions of...

September 17, 2026 • Dr. Mohammed Looti
Scales

Reliability (REL)

A comprehensive psychometric analysis of Pratibha A. Dabholkar's (1996) Reliability (REL) scale, a three-item instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

Complexity of the Innovation (COTI)

The Complexity of the Innovation (COTI) scale, developed by Stacy L. Wood and C. Page...

September 17, 2026 • Dr. Mohammed Looti