Scales Attitude Toward a Specific Event Sponsor (ATES) The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in... September 12, 2026 • Dr. Mohammed Looti
Scales Sponsorship Fit and Congruence Scale A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional... September 6, 2026 • Dr. Mohammed Looti