Scales

Ethical Fashion Consumption Scale (EFCS)

The Ethical Fashion Consumption Scale (EFCS) is a psychometric instrument measuring consumer attitudes, environmental concerns,...

September 6, 2026 • Dr. Mohammed Looti
Experiments

The Reactance Theory Experiments – Jack Brehm

A comprehensive academic analysis of Jack Brehm's seminal psychological reactance experiments, theoretical models, methodology, and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Narrative Transportation Scale

Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...

September 5, 2026 • Dr. Mohammed Looti
Theories

Deindividuation Theory – Philip Zimbardo

A comprehensive academic analysis of Philip Zimbardo's deindividuation theory, examining anonymity, loss of self-awareness, and...

September 5, 2026 • Dr. Mohammed Looti
Experiments

The Pratfall Effect Experiment – Elliot Aronson

A comprehensive academic examination of Elliot Aronson's 1966 Pratfall Effect experiment, exploring interpersonal attraction, competence,...

September 5, 2026 • Dr. Mohammed Looti