Scales

Materialism Measure (MM)

A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...

September 11, 2026 • Dr. Mohammed Looti
Theories

Modern Racism Theory – John B. McConahay

A comprehensive academic analysis of John B. McConahay's Modern Racism Theory, detailing its origins, psychometric...

September 11, 2026 • Dr. Mohammed Looti
Theories

Mere Exposure Effect – Robert Zajonc

An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...

September 11, 2026 • Dr. Mohammed Looti