Scales
Perceived Betrayal Scale (PBS)
Comprehensive academic guide to the Perceived Betrayal Scale (PBS) developed by Grégoire and Fisher (2008)....
Social Psychology
1150 results
Scales
Gift Attitude Scale
The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Arousal Scale (AS-Berger)
A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Prejudice Habit-Breaking Model – Patricia G. Devine
A comprehensive academic analysis of Patricia G. Devine's Prejudice Habit-Breaking Model, examining cognitive mechanisms, empirical...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Alienation From the Marketplace Scale (CAFM)
A comprehensive psychometric review of the Consumer Alienation From the Marketplace Scale (CAFM), developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Outgroup Homogeneity Effect – George Quattrone & Edward Jones
An in-depth academic examination of the Outgroup Homogeneity Effect established by George Quattrone and Edward...
September 11, 2026
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Dr. Mohammed Looti
Theories
Ostracism Model (Temporal Need-Threat Model) – Kipling D. Williams
A comprehensive academic analysis of Kipling D. Williams' Temporal Need-Threat Model of ostracism, examining reflexive,...
September 11, 2026
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Dr. Mohammed Looti
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
September 11, 2026
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Dr. Mohammed Looti
Theories
Optimal Distinctiveness Theory – Marilynn B. Brewer
A comprehensive academic analysis of Marilynn B. Brewer's Optimal Distinctiveness Theory, exploring social identity, dual...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Obedience to Authority Paradigm – Stanley Milgram
A comprehensive academic analysis of Stanley Milgram's obedience experiments, examining methodology, theoretical mechanisms, ethics, and...
September 11, 2026
•
Dr. Mohammed Looti