Scales
Relationship Norm Orientation (Communal vs. Exchange)
Comprehensive academic review and psychometric analysis of the Relationship Norm Orientation (Communal vs. Exchange) scale...
Relationship Marketing
22 results
Scales
Recommendation of the Real Estate Agent
The Recommendation of the Real Estate Agent scale (Kidwell et al., 2020) is a validated...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Person (Relational Liking) (ATPRS)
A comprehensive psychometric overview of the Attitude Toward the Person (Relational Liking) (ATPRS) scale, a...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Comfort Scale
The Customer Attachment Comfort Scale (CATCOM) is a 4-item psychometric measure adapted from adult attachment...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Anxiety Scale (CATANX)
A comprehensive psychometric guide to the Customer Attachment Anxiety Scale (CATANX), exploring its theoretical foundation...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Exchange Orientation of the Organization (EXOR)
The Exchange Orientation of the Organization (EXOR) scale is a 6-item psychometric measurement tool designed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Anticipated Expansion of Purchases Scale (AEP)
A comprehensive guide to the Anticipated Expansion of Purchases Scale (AEP), measuring a buying organization's...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Trust (Data Context) Scale (CTD)
A comprehensive psychometric guide to the Cognitive Trust (Data Context) Scale (CTD), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Emotional Violation (Data Context) Scale (EVD)
A comprehensive guide to the Emotional Violation (Data Context) Scale (EVD), developed by Martin, Borah,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Trust (Interpersonal) (TRU)
Comprehensive academic psychometric review of the Trust (Interpersonal) (TRU) scale developed by Grayson, Johnson, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Tie Strength (TS)
The Tie Strength (TS) scale, operationalized in consumer psychology and services marketing by Vikas Mittal,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Indebtedness to Service Provider (ITSP)
The Indebtedness to Service Provider (ITSP) scale, developed by Tokman, Davis, and Lemon (2007), is...
September 17, 2026
•
Dr. Mohammed Looti