Scales

Adaptive Selling Scale (ADAPTS)

A comprehensive academic guide and psychometric analysis of the Adaptive Selling Scale (ADAPTS) developed by...

September 7, 2026 • Dr. Mohammed Looti
Scales

Tourist Motivation Scale

A comprehensive psychometric review of the Tourist Motivation Scale (TMS), developed by Yoon and Uysal....

September 6, 2026 • Dr. Mohammed Looti
Scales

Perceived Value Scale (PERVAL)

The Perceived Value Scale (PERVAL), developed by Jillian C. Sweeney and Geoffrey N. Soutar, is...

September 5, 2026 • Dr. Mohammed Looti
Scales

Personal Involvement Inventory (PII)

A comprehensive psychometric analysis of the Personal Involvement Inventory (PII) developed by Judith Lynne Zaichkowsky...

September 5, 2026 • Dr. Mohammed Looti