Scales

Affect Toward the Store

A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Consumer Marketplace Bargaining Confidence

A psychometric review of the Consumer Marketplace Bargaining Confidence (CMBC) scale developed by Bearden, Hardesty,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Iconicity with Old Things (ICONOLD)

A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Expectation Disconfirmation (DISCONF)

A comprehensive psychometric review of the Expectation Disconfirmation (DISCONF) scale formulated by Richard L. Oliver...

September 16, 2026 • Dr. Mohammed Looti
Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Necessity-Luxury Classification

A comprehensive academic psychometrics review of the Product Necessity-Luxury Classification (PNLC) developed by William O....

September 16, 2026 • Dr. Mohammed Looti
Scales

Psychological Empowerment Scale (PES)

A psychometric review of the Psychological Empowerment Scale (PES; Akey, Marquis, & Ross, 2000), a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Company Quality Image

A comprehensive academic guide to the Website Company Quality Image (WCQI) scale, detailing its psychometric...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affective Product Attachment (APA)

A comprehensive academic psychometrics review of the Affective Product Attachment (APA) scale developed by McAlexander,...

September 16, 2026 • Dr. Mohammed Looti
Scales

State Belongingness (SB)

A comprehensive academic guide to the State Belongingness (SB) scale, exploring its psychometric properties, theoretical...

September 12, 2026 • Dr. Mohammed Looti