Scales
Product Heterogeneity
Comprehensive academic overview of the Product Heterogeneity Scale developed by Alavi et al. (2020), measuring...
Marketing Scales
191 results
Scales
Novelty of the Product
An in-depth academic review of the Novelty of the Product Scale by Sheehan and Dommer...
September 23, 2026
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Dr. Mohammed Looti
Scales
New Information Affecting the Decision
A comprehensive academic analysis of the New Information Affecting the Decision scale (Hochstein et al.,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Luxuriousness of the Fashion Brands
An in-depth academic examination of the Luxuriousness of the Fashion Brands scale, detailing its psychometric...
September 23, 2026
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Dr. Mohammed Looti
Scales
Importance of Product Quantity in the Package (Maximizing)
A comprehensive psychometric guide to the Importance of Product Quantity in the Package (Maximizing) Scale...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Hypocrisy
Comprehensive academic overview of the Brand Hypocrisy Scale (Guèvremont, 2019), evaluating its psychometric properties, theoretical...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Shopping Websites (Community) Scale (ATSW-C)
Comprehensive academic overview of the Attitude Toward Shopping Websites (Community) Scale (ATSW-C) / Connectedness Scale...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Offshore Services (Free-Trade Resentment) (OSFR)
A comprehensive psychometric analysis of the Attitude Toward Offshore Services (Free-Trade Resentment) (OSFR) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Ad Claim’s Precision (ACP)
A psychometric review of the Ad Claim's Precision (ACP) scale developed by Xie and Kronrod...
September 23, 2026
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Dr. Mohammed Looti
Scales
Energy Inference (ENINF)
The Energy Inference (ENINF) scale is a 3-item psychometric measure developed by Keh, Wang, and...
September 23, 2026
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Dr. Mohammed Looti