Scales

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Iconic Authenticity Seeking

An in-depth academic examination of the Iconic Authenticity Seeking scale developed by Bartsch, Zeugner-Roth, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Agreeableness Perception

Explore the Salesperson Agreeableness Perception scale by Burchett, Murtha, and Kohli (2023). Discover its psychometric...

September 24, 2026 • Dr. Mohammed Looti
Scales

Post-Recommendation Product Attitude

A comprehensive psychometric guide to the Post-Recommendation Product Attitude scale developed by D'Angelo and Valsesia...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Manipulative Intent

Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respect Toward Other Customers

A comprehensive psychometric analysis of the Salesperson Respect Toward Other Customers scale developed by Burchett,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Producer Accountability

A comprehensive academic analysis of the Perceived Producer Accountability scale developed by Fuchs, Kaiser, Schreier,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Willingness to Provide Information

A comprehensive academic analysis and psychometric overview of the Willingness to Provide Information scale (Grosso...

September 24, 2026 • Dr. Mohammed Looti