Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...
Marketing Scales
191 results
Scales
Perceived Food Quality Scale (PFOODQ)
A comprehensive psychometric analysis of the Perceived Food Quality Scale (PFOODQ) developed by Alavi, Bornemann,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Patronage Reduction Intention Scale
Comprehensive psychometric review and complete scale items for the Patronage Reduction Intention Scale (PATRONR), validated...
September 12, 2026
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Dr. Mohammed Looti
Scales
Market Dynamism Scale (MKDYN)
Comprehensive academic profile of the Market Dynamism Scale (MKDYN) by Kim & Lakshmanan (2015). Includes...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
September 12, 2026
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Dr. Mohammed Looti
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer-Oriented Retailer Attitude Scale
A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Ad Informativeness Scale (AIS)
The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer-to-Customer Social Bond Scale (C2CSBS)
Comprehensive academic profile and psychometric evaluation of the Customer-to-Customer Social Bond Scale (C2CSBS), developed by...
September 11, 2026
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Dr. Mohammed Looti
Scales
eTail Quality Scale (eTailQ)
The eTail Quality Scale (eTailQ) is a validated 14-item psychometric instrument developed by Wolfinbarger and...
September 11, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
September 11, 2026
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Dr. Mohammed Looti