Scales

Disadvantaged Company (DISADV)

The Disadvantaged Company (DISADV) Scale is a 4-item psychometric measure assessing consumer perceptions of an...

September 23, 2026 • Dr. Mohammed Looti
Scales

Cause Involvement (CAUINV)

The Cause Involvement Scale (CAUINV) is a 4-item psychometric instrument developed by Kim and Han...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand-Related Behaviors (Positive) (BRRB)

Comprehensive academic overview of the Brand-Related Behaviors (Positive) (BRRB) scale, a 5-item psychometric measure of...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Interest (BRINT)

A comprehensive psychometric analysis of the Brand Interest (BRINT) scale developed by Zane, Smith, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (BRAU)

A comprehensive academic guide to the Brand Authenticity (BRAU) scale, exploring its psychometric structure, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Sales Promotion Scepticism (SPSK)

The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Relevance in Category (BRIC)

The Brand Relevance in Category (BRIC) scale, developed by Fischer, Völckner, and Sattler (2010), is...

September 18, 2026 • Dr. Mohammed Looti