Scales

Pricing Tactic Persuasion Knowledge Scale

The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...

September 11, 2026 • Dr. Mohammed Looti
Scales

Meaning of Branded Products Scale

The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...

September 11, 2026 • Dr. Mohammed Looti
Scales

Purchasing Involvement Scale (PI)

The Purchasing Involvement Scale (PI), developed by Slama and Tashchian (1985), is a 33-item psychometric...

September 11, 2026 • Dr. Mohammed Looti
Scales

Purchase Decision Involvement (PDI)

A comprehensive psychometric guide to the Purchase Decision Involvement (PDI) scale developed by Banwari Mittal...

September 11, 2026 • Dr. Mohammed Looti
Scales

New Involvement Profile (NIP)

A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Involvement Profiles (CIP)

The Consumer Involvement Profiles (CIP), developed by Gilles Laurent and Jean-Noël Kapferer (1985), is a...

September 11, 2026 • Dr. Mohammed Looti
Scales

Customer Gratitude Scale (CGS-Rel)

The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...

September 7, 2026 • Dr. Mohammed Looti