Scales

Innovativeness (Product Trial) (INNOPROD)

A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Attribute Importance (PATTRIMP)

A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...

September 16, 2026 • Dr. Mohammed Looti
Scales

General Company Commitment (Lemon) (GCCL)

A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Switching Tendency (BSWT)

The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Extension Fit (Usage-Based) (BEFU)

Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Loyalty (BCLOY)

A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Behavioural Intention

A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti
Scales

Private Label Brand Attitude (PLBA)

The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...

September 16, 2026 • Dr. Mohammed Looti