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Home › Marketing Psychometrics

Marketing Psychometrics

2 results
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Scales

Horizontal Multichannel Conflict Scale (HMCC)

A comprehensive psychometric guide to the Horizontal Multichannel Conflict Scale (HMCC), validated by Fürst, Leimbach,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Service Provider (Relative) (ATTS)

The Attitude Toward the Service Provider (Relative) (ATTS) is a psychometrically validated 4-item scale designed...

September 17, 2026 • Dr. Mohammed Looti

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