Scales
Product Intangibility
A comprehensive psychometric review of the Product Intangibility scale, examining its theoretical foundations in services...
Marketing Psychology
13 results
Scales
Opportunism
An in-depth academic examination of the Opportunism Scale operationalized by Hock, Bagchi, and Anderson (2020)....
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Sharing the Information (ATSI)
The Attitude Toward Sharing the Information (ATSI) scale is a 3-item psychometric measure designed to...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Relationship Investment (Marketer’s Effort) (RI)
A comprehensive psychometric analysis of the Relationship Investment (Marketer's Effort) scale developed by Robert W....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Company-Industry Fit (COIFIT)
The Company-Industry Fit (COIFIT) scale is a 7-item psychometric semantic differential instrument developed by Karen...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Service Rep Extra-Role Behaviour (SEREXTR)
The Service Rep Extra-Role Behaviour (SEREXTR) scale is a 5-item psychometric instrument developed by Maxham...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Curiosity (PRODCUR)
The Product Curiosity (PRODCUR) scale, developed by Satya Menon and Dilip Soman (2002), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Nonprofit Brand Integrity (NPBI)
A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
E-Retailer Order Fulfillment Quality (EROFQ)
A comprehensive academic analysis of the E-Retailer Order Fulfillment Quality (EROFQ) scale, covering psychometric properties,...
September 12, 2026
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Dr. Mohammed Looti