Scales
Ad Product Behavioural Intention (ADPBI)
A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...
Marketing Measurement Tools
17 results
Scales
Service Provider Commitment (SPC)
The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Co-Promoted Product Association (CPPA)
Comprehensive academic overview and psychometric validation review of the Perceived Co-Promoted Product Association (CPPA) scale...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
September 12, 2026
•
Dr. Mohammed Looti
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
September 11, 2026
•
Dr. Mohammed Looti