Scales
Ethnicity of the Person in the Ad (ETPAD)
The Ethnicity of the Person in the Ad (ETPAD) is a 3-item psychometric measure designed...
Marketing & Consumer Behavior
4 results
Scales
Corporate Community Relations (CORPCOMREL)
The Corporate Community Relations (CORPCOMREL) scale, developed by Dwane Hal Dean (2002), is a 4-item...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Service Employee Task Competence (SETC)
The Service Employee Task Competence (SETC) scale is a psychometric tool designed to evaluate customer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
September 5, 2026
•
Dr. Mohammed Looti