Scales
Self-Brand Image Congruence
A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...
Identity Theory
3 results
Scales
Shopping Identification (SI)
A comprehensive academic psychometric profile of the Shopping Identification (SI) scale, developed by Guiry, Mägi,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Identity Status Interviews (Marcia’s Paradigm) – James Marcia
A comprehensive academic analysis of James Marcia's Identity Status Interview paradigm, examining theoretical origins, methodology,...
September 16, 2026
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Dr. Mohammed Looti