Scales

Object Eeriness Perception (OEP)

A comprehensive academic guide to the Object Eeriness Perception (OEP) scale, a psychometric tool developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Branded App Usability: Speed (BAU-S)

A comprehensive psychometric guide to the Branded App Usability: Speed (BAU-S) subscale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti
Scales

Webpage Sensory Appeal (WSA)

A comprehensive psychometric review of the Webpage Sensory Appeal (WSA) scale developed by Bleier, Harmeling,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Webpage Entertainment Value (WEV)

The Webpage Entertainment Value (WEV) scale is a 3-item semantic differential measure adapted by Bleier,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Website Text Readability (WTR)

A comprehensive psychometric analysis of the Website Text Readability (WTR) scale, examining its theoretical foundations...

September 12, 2026 • Dr. Mohammed Looti
Scales

Website Personalization Interactivity (WPI)

A psychometric review of the Website Personalization Interactivity (WPI) scale, examining its theoretical framework, validity,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Website Visual Appeal

A psychometric review of the Website Visual Appeal (WVA) scale, developed by Loiacono, Watson, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

AR Shopping App Usefulness (ARSAU)

A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Object Playfulness (POP)

A psychometric review of the Perceived Object Playfulness (POP) scale, examining its theoretical roots in...

September 12, 2026 • Dr. Mohammed Looti